Many of us are contemplating the future of print books. Those of us in the industry work with them every day, so it’s often hard to think outside of the box. I’m learning that the most interesting tidbits often come from those outside of the industry.
I was catching up with an old friend of mine last night, a freelance flash developer, who gave me a really interesting insight into how O’Reilly Books have recently changed their business.
O’Reilly specialise in educational, step-by-step, ‘techie’ books (i.e. user manuals for new software). As new versions of software are being released almost once a year, the books become out of date as soon as they hit the shelves. To combat this they have created an online shopping program called ‘Rough Cuts’ that gives readers much more flexibility.
This is what the ‘Rough Cuts’ program provides:
- A Print/Online Bundle: you receive each chapter of the book electronically as it is edited and typeset, and then receive a completed copy of the book once released
- Online Access Only: you receive each chapter of the book electronically as it is edited and typeset only
- Print Book Only: you preorder a copy of the completed book and receive it once it is completed and released only.
I think this system is fantastic! The readers of these books are the people who need to know how to use this software. And they need to know it before that software becomes out of date. It also creates an environment where the print book and ebook are working together, as opposed to one replacing the other - something that every publishing company wants to achieve!
The only problem with a program like this is that it completely cuts out the bookseller. While that may not be big issue for O’Reilly (as their books are specialised and have been available online for a while now) it would be for a trade publisher. Booksellers have played a big part in the success of many trade publishers; they can’t be forgotten.
On a whole, all I have to say is: nice work O’Reilly!
See: http://oreilly.com/roughcuts/
Also, read a little about Tim O’Reilly (founder of O’Reilly Media) here: http://www.inc.com/magazine/20100501/the-oracle-of-silicon-valley_Printer_Friendly.html